Have you ever browsed a product or service online and then were instantly bombarded with ads for that exact same product from competitors? Today there are so many ways for competitors to grab the attention of your clients and if you don’t do anything to show them they are valued they may just switch over to a competitor.
According to a study, 68% of clients stop buying products or services from a company because they perceive that the company is indifferent towards them and their business. Besides offering excellent customer service and a quality product, you need to show your appreciation!
Here are 3 ways to add value to your client gifts and create long lasting personal connections that put you above your competitors.
1. Make it Meaningful
According to Forbes, high level executives are more likely to be influenced by social movements and "value attributes." We suggest creating a gift that gives back by incorporating products that align with your company's values and theirs.
Are you a business that strives to be sustainable? Skip those cellophane wrapped baskets and aim for a gift that shares your values with a locally made wooden gift box (yes, we use these!). Does your client enjoy supporting local or BIPOC-owned businesses? Make sure you take this into consideration when creating your gift; it will show that you put thought into it. You can even make mention of these values in your note card by saying something as simple as, “We hope you enjoy these products chosen just for you from local Toronto women-owned businesses.”
2. Make it Memorable
Do you want your gift to make an impact that keeps your business top of mind? We suggest including a product that will last for years in their home or office. Think quality artisan goods like a beautiful Turkish throw or a handmade Christmas ornament. These are items that will become a part of their family memories and special moments and will serve as a continuous reminder of your thoughtful gift. Every time they look at it or use it your business will come to mind.
3. Make it Personal
Business dealings can sometimes be cold and impersonal. To add a little human touch we suggest adding a meaningful handwritten thank you note that is personalized to the recipient. This is one of the most powerful and cheapest ways to spark a stronger personal connection so make it worth your while. Consider using examples of what you appreciate about their business or how they have contributed to your business success.
Clients need to feel valued and appreciated by the companies they choose to work with. Show them that they matter with gestures that go above and beyond your competitors and you will improve client retention and probably even gain more clients from all the rave reviews you’ll be receiving!
Looking to design thoughtful client gifts? Fill in our Corporate Inquiry form or send us an email with the details to firstname.lastname@example.org. We can’t wait to work with you!